Bob Haugen, President of Haugen Custom Financial Systems, has written fourteen books, published in seven languages, including  Modern Investment Theory, in its fifth edition. Modern is widely used in M.B.A. courses throughout the world. In The  Incredible January Effect , Haugen introduced the celebrated January effect to the investment community. In the recently published third edition of The New Finance, he questions  the concept of aggregation in economic modeling on the basis of complexity and uniqueness of individual interactions. This book was required reading on the Chartered Financial Analysts’ examination for five years. 

Having published the first academic article documenting the nature and power of the expected return factor model in The Journal of Financial Economics in 1996, Haugen is considered to be the father of this important, quantitative investment tool. He explains the model and its findings in The Inefficient Stock  Market – What Pays Off and Why, now in its second edition.

Haugen has held endowed chairs at the University of Wisconsin, University of Illinois, and the University of California. Articles have appeared on his work in Business Week, Money, Smart Money, The Herald Tribune, and many other publications. Some of these articles can be found  here. He has made guest appearances on CNBC, CNN, ABC, NBC and CBS.

Haugen is currently President of Haugen Custom Financial Systems, providing estimates of the expected returns for 8,000 stocks world-wide to institutional investors.